Each year on the 3rd March is Girls Day in Japan. In Japanese it’s called Hina Matsuri, which means Dolls Festival. Usually, families set up a large display in late February, like the one below, and have their daughters pose next to it for photos. The dolls are based on the Heian court, and are arranged in descending order of rank across either a five or seven tiers. Each tier and doll has a specific meaning, but generally it was or is believed that the dolls take away evil spirits. The display is usually set up in the tatami room or guest room of the house. There are special foods and drinks that girls have on the day. Some communities might host some events just for girls, but other than that, not much else happens, however, the Nagoya Womens’ Marathon is next weekend. Also see the Japan Today Girls Day story, and Wikipedia/hinamatsuri.
For this photo, and others like it, see the Girls Day gallery.